Today is the start of two 30-DAY Challenges for me….One is a 30 day blogging challenge and the other is 30 days of physical inactivity. As for the first challenge, I’ll be blogging on a daily basis for the month of April.
The second one wasn’t something I signed up for, but was the result of deciding to “just play” a physical sport.
The problem with this is…. I didn’t ♪ ease on down, ease on down, down the physical activity rooooad. ♫
In the past my physical activity has been broken down into two distinct periods. From August – February, I loafed around the house, counting my blessings that I don’t have to confront Old Man winter because I work from home and allowed my physical activity to go dormant. Then, when the first signs of spring arrived, I get Spring Fever and am compelled to get active. It is very much like clockwork!
In years past, I would welcome in spring by deep cleaning the house and doing yard work and then working out consistently with the Wii Fit. When summer came, I took trips to the pool and swam to really feel the burn. But this year, I cut to the chase and signed up for softball, and after only 2 practices and 1 scrimmage, I ended up at the doctor’s office with my first serious sports injury.
Why did this happen? Because, I skipped the most important part of preparing for a return to physical activity: The warm up.
Now I must regroup because I refuse to let this affect my usual 6 months of physical exertion.
But I do understand I must start at step one now, not leap to step 10-no matter how many times of done this before in the past.
How does this relate to business? Well, if you want to avoid landing your product or program on the Disabled List be sure you’ve done your “leg work”.
Here are 10 product warm-up questions you need to answer before you start creating the product or program:
- What it is that your audience wants and will be willing to pay for?
- What are your goals?
- How are you going to give them the solution?
- What do you need to create and maintain?
- What is your investment?
- When will you launch?
- What is your role in the creation of the product?
- What work can you delegate?
- What is your marketing strategy for becoming the “go to resource”?
- How will you measure your return on investment?
What tips do you have for warming up?